At the recent NeoCon event in Chicago, renowned furniture manufacturer Keilhauer and acclaimed design firm Yabu Pushelberg showcased their collaboration in creating the Etta Collection. This collection aims to blend luxurious presentations with the practical requirements of healthcare and office settings.
Innovation at NeoCon
The discussion took place in Keilhauer's new showroom, featuring notable figures such as CEO Mike Keilhauer, creative director Maggie Keilhauer, founding partner George Yabu from Yabu Pushelberg, and Dezeen US editor Ben Dreith. NeoCon, the premier trade show for the commercial design industry, serves as a launching pad for new ideas and products. This event draws thousands of industry professionals looking to discover the latest trends and innovations. Keilhauer and Yabu Pushelberg's partnership is emblematic of the increased emphasis on integrating design aesthetics with functionality.
A Look into the Etta Collection
Both companies, which originated in Toronto in the early 1980s, demonstrated how their partnership resulted in a diverse array of furnishings, including sofas, lounge chairs, benches, and tables. "It's been a long time coming," Mike Keilhauer remarked regarding the extensive design process behind the 26-piece Etta Collection. This collection draws from decades of experience in the design world while responding to the specific needs of modern work environments, especially as they adapt to new norms post-pandemic.

The Etta Collection represents Yabu Pushelberg’s largest design output to date, reflecting their established presence in the residential and hospitality sectors, including high-end residential projects and stylish restaurants worldwide. In this context, the collection isn’t just about form; it’s about function. As the workplace continues to evolve, the furniture must accommodate varied activities—meetings, relaxation, and even solitary work. This multi-functionality is essential to address the demands of contemporary workspaces.
Cross-disciplinary Insights
Mike Keilhauer emphasized that this collaboration enables a synthesis between contract furniture and the luxury aesthetics characteristic of Yabu Pushelberg. He observed, "It's a blur between hospitality, corporate, and health care," a sign of evolving workplace dynamics. The traditional silos of design are increasingly merging, highlighting the necessity for furnishings that feel inviting yet perform under more rigorous demands, especially in environments like hospitals and corporate offices.
According to Yabu, the Etta Collection embodies a "softer approach to contract seating," suitable for executive and hospitality contexts while being adaptable enough for workplaces, healthcare facilities, and public areas. "In hospitality, comfort is emotional as much as physical," he indicated, suggesting that such considerations should also guide design in other sectors. This shift towards emotional comfort in design reflects a more holistic understanding of how spaces impact users. If you're working in this space, consider how aesthetics influence productivity and well-being.
Design Elements and Practical Features
The collection is distinguished by its elegant forms, which incorporate sloped elements, sophisticated backrest designs, and environmentally-friendly materials, including FSC-certified wood. The emphasis on sustainability isn't just a trend; it's increasingly becoming a requirement. Practical features are also highlighted, such as wide clean-out gaps in the sofas and removable seats, essential for high-traffic healthcare spaces, with all furniture elevated for easier cleaning. This blend of style and function reveals how design can address practical challenges while still being visually appealing.
One particularly noteworthy piece is the Working Lounge Chair, which merges functional contract requisites with an elegant folded seat form, showcasing the versatility that defines the entire collection. It embodies the flexibility that contemporary spaces demand—allowing organizations to adapt to different uses throughout the day.
Biophilia and Color Palette
Two central components unify the Etta collection: adaptable nesting tables available in four sizes and earthy, biophilic materials sourced from Keilhauer's updated material library. These tables serve multiple purposes, responding to the increasing demand for furniture that can be reconfigured easily based on the specific needs of a space. (And this is the part most people overlook.) The focus on biophilia taps into the psychological benefits of connecting with nature, an approach gaining traction in workplace and healthcare design.

Maggie Keilhauer expressed the intention behind the color palette: “We wanted the colors to make you feel as if you were outside, creating a naturally comfortable feeling that complements the collection." She added that creating a cohesive palette allows designers to explore freely. Colors play a significant role in how spaces are perceived and experienced, emphasizing the importance of mindful choices in design.
Sustainability Commitment and Industry Implications
Finally, Mike Keilhauer highlighted the collection's sustainable credentials, stating it is Certified Carbon Neutral and Greenhealth Approved. "Sustainability is just in our DNA; we automatically integrate it," he concluded. This commitment to sustainability elevates the conversation around furniture design, pushing the entire industry towards more responsible practices. It’s about more than compliance; it’s about setting a precedent.
Future Outlook
The Etta Collection exemplifies a larger trend toward merging functionality with aesthetics in the workplace. As both healthcare and office environments continue to evolve, furniture designs that promote comfort and usability will likely gain traction. The implications are significant; organizations may find that investing in better environments could lead to improved employee satisfaction and productivity.
For more information about Keilhauer and the Etta Collection, visit their website.